Federica Rabbaglietti

Marketing Specialist

Hello! I’m Federica, a dynamic marketing professional renowned for my unleashed creativity and innate problem-solving skills. Fluent in English, Italian, and Spanish, I bring an international touch to my multifaceted personality. In essence, I’m not just a marketer; I’m an artist of creativity, a wizard at tackling challenges, and fuelled by boundless motivation! I love embracing each project with passion, turning ideas into impactful stories that captivate audiences and leave an indelible mark. My aim is to transform typical campaigns into remarkable, unforgettable spectacles that leave a lasting impression of awe.

FOLLOW ME

Event Management for Marketing and Communication

Level 4 - Event Academy | CIM accredited - UK
2019 - 2020

10+

Projects

Bachelor and Master in Consultant and Coordinator

Level 6 and 7 - University of Perugia - Italy
2005 - 2014

05+

Clients

Accounting, Programming, and Computer science

Level 4 - Secondary School - Italy
2000 - 2005

Adobe Certified Professional in InDesign

XChange Training
May 2024

Certificate

Functional skills qualification in English, Math and ICT

Level 2 - City and Guilds - UK
Dec 2020

Experience.

KBM #FinessMyFinance - Internship

May 2021 - Jul 2021

SOCIAL MEDIA AND MARKETING INTERNS

Brainstorming campaigns, creating social media posts and analysing analytics

The Artisan Food Company - Internship

Jul 2021 - Aug 2021

DIGITAL MARKETING INTERNS

Searching, contacting and working closely with Influencers and Bloggers

La di da Sweet Treats - Full time

Aug 2021 - Oct 2021

MARKETING ASSISTANT

Managing orders and shipping - Solving customers' and collaborators' enquiries

MPM drive - Full time

Oct 2021 - Oct 2022

MARKETING EXECUTIVE

Creating and managing the company website and in-house social media platforms

Spiran Ltd. - Freelance

Feb 2022 - Jan 2023

SENIOR MARKETING EXECUTIVE

Developing marketing strategies within either the retail and FMCG industry

County Broadband. - Full time

Oct 2022 - Dec 2023

DIGITAL MARKETING EXECUTIVE

Assisting in the implementation of campaigns, lead generation and improving brand awareness

Service Graphics - Full time

Feb 2024 - Apr 2025

DIGITAL MARKETING EXECUTIVE

Managing digital marketing strategies, content, social media, email, design, analytics, and ads to boost brand presence

Service Graphics - Full time

Apr 2025 - Present

CREATIVE DIGITAL MARKETING SPECIALIST

Driving creative digital marketing campaigns with a focus on design, compelling visual content, and cohesive brand storytelling across all channels.

Portfolio.

In the course of my professional journey, I have adeptly showcased my marketing expertise through the meticulous examination of diverse case studies assigned by a range of companies. The notable projects include:

Service Graphics (Advertising services)
Wild Cosmetics (E-commerce – Italian Market)
County Broadband (Full fibre broadband)
Search Smartly (Estates)
La Tua Pasta (FMCG)
Dealmoon (E-commerce/Fashion)

Service Graphics (Advertising services)

Wild Cosmetics (E-commerce - Italian Market)

County Broadband (Full fibre broadband)

Search Smartly
(Estates)

La Tua Pasta
(FMCG)

Dealmoon (E-commerce/Fashion)

Overview of some of the work carried out at Service Graphics:

– Graphic Design: Crafting brochures, presentations, and a variety of bespoke design materials.
– Communications: Producing engaging newsletters and managing internal communications.
– Digital Marketing: Specialising in email marketing and creating compelling social media content.
– Creative Media: Developing captivating videos, reels, and innovative storytelling solutions.

Some of the video highlights and reel projects I personally created for Service Graphics:

– UEFA Euro 2024 Partnership: Proudly collaborated on visual communication for this prestigious event.
– POS Campaign: A targeted reel to support and promote the campaign.
– Gymshark Collaboration: Partnering with Gymshark, where our work was recognised with the Gold Award at the UK Graphic Awards 2024.
– 2024 Recap Reel: A celebratory look back at our most memorable moments and achievements of the year
– Sporting Success: Showcasing our contribution and success in sport, with a focus on partnerships with prestigious sporting events.
– Clean Air Innovation: A quick and engaging video that explores our partnership with Clean Air, demonstrating how innovation and targeted actions can make a real difference in the fight for cleaner air.

During my role as a Digital Marketing Executive at County Broadband, I led and managed various advertising campaigns, primarily focusing on research, ideation, social media activities, email marketing reporting, and analysis. Some highlights from the portfolio include:

Christmas Campaign: December 2023

Social Media Posts and Contents
Play Gaming design for Event activities
Email Marketing
Christmas events and activities plan/campaign ideas

Black Friday Campaign: November 2023

Social Media Engagement Plan
Social Media Posts and Contents
Email Marketing

Rugby Campaign: September/October 2023

Social Media Posts and Contents
Email Marketing
MetaAds and engaging Social Media activities
Wrap-up of Rugby Campaign

Valentine's Campaign: February 2023

Social Media Posts for the Valentine’s Campaign

During these campaigns, I demonstrated proficiency in strategic planning and execution across various marketing channels. My responsibilities encompassed research, content creation, social media management, email marketing, and post-campaign analysis. The Valentine’s Campaign involved crafting engaging social media posts, while the Rugby Campaign required a comprehensive approach, including social media, email marketing, MetaAds, and other interactive social activities. The Black Friday Campaign showcased my ability to develop a comprehensive social engagement plan and design play gaming elements for event activities. Finally, the Christmas Campaign highlighted my skills in creating compelling social media content and email marketing strategies.

KREA

I design and develop websites from scratch and offer a full range of digital services, including marketing consulting, social media management, graphic design, virtual assistance, and communication support.

My Web Development Portfolio – Website Creations:

Scalza Books is a slow-growing independent project creating bilingual children’s books that explore everyday adventures filled with heart and purpose. Each story encourages cultural awareness, empathy, and a love for languages; helping little readers see the world from more than one perspective.

Temporary Projects:

Spiran Magazines

Designed and produced three full magazine issues during my time at Spiran. Each was created entirely from scratch, managing the complete process from concept development and layout design through to editorial content and final production. These publications demonstrate my ability to combine creativity, editorial structure and impactful visual communication.

MPM Drive

Developed two strategic projects to communicate MPM’s new audience engagement initiatives:

Silverstone@360 – a campaign concept designed to deliver a fully immersive 360° experience for users.
Meet-up speed-up – a dynamic, fast-paced networking format aimed at strengthening connections with diverse audiences.

Both projects highlight skills in strategic communication, audience-centred design and the ability to translate complex ideas into clear, engaging visual materials.

Latest Blog.

November 27, 2023

Web development 03

Lorem ipsum...

November 27, 2023

Web development 02

Lorem ipsum...

November 27, 2023

Web Development 01

Lorem ipsum...

Federica Rabbaglietti

Experience.

SOCIAL MEDIA AND MARKETING INTERNS

DIGITAL MARKETING INTERNS

MARKETING ASSISTANT

MARKETING EXECUTIVE

SENIOR MARKETING EXECUTIVE

DIGITAL MARKETING EXECUTIVE

DIGITAL MARKETING EXECUTIVE

CREATIVE DIGITAL MARKETING SPECIALIST

Portfolio.

Service Graphics (Advertising services)

Wild Cosmetics (E-commerce - Italian Market)

County Broadband (Full fibre broadband)

Search Smartly
(Estates)

Search Smartly
(Estates)

La Tua Pasta
(FMCG)

La Tua Pasta
(FMCG)

Dealmoon (E-commerce/Fashion)

Overview of some of the work carried out at Service Graphics:

Christmas Campaign: December 2023

Black Friday Campaign: November 2023

Rugby Campaign: September/October 2023

Valentine's Campaign: February 2023

KREA

Temporary Projects:

Spiran Magazines

MPM Drive

Spiran Magazine Vol1

Spiran Magazine Vol2

Spiran Magazine Vol3

Silverstone@360 (MPMdrive)

Meet-Up Speed-Up (MPMdrive)

Latest Blog.

Web development 03

Web development 02

Web Development 01

Get in touch.